Food Brand Innovation

Real Food. Honest Values.

Nourishing Recipes that tell your brand’s story

Drawing on over a decade in New Product Development, I collaborate with purpose-driven brands that care about real ingredients, integrity, and wellbeing — transforming their products into approachable, story-driven recipes and engaging content.

I believe the most nourishing partnerships come from genuine alignment — I only work with brands whose products I buy myself and truly believe in. That connection allows me to create recipes and reels that feel real, relatable, and rooted in trust.

If your brand shares these values, I’d love to explore how we can create together.

Testimonials : coming soon

  • Recent collaborations include Blake’s Always Organic Kefir and The Matcha Bar, creating high-performing recipe campaigns that have reached thousands of viewers and been reshared by SuperValu Ireland.

    Please register your interest below.

  • How it works:

    1. Quick call to align on goals, audience, and the product you want to hero.

    2. Co-create a simple mini‑brief with 3 recipe concepts.

    3. Recipe development, testing, and shoot (reels + stills).

    4. Delivery: Instagram‑ready reels, carousel/PDF recipes, and caption copy.

    5. Pricing is provided as part of a personalised proposal, based on project size and deliverables.”

Register Your Interest

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Register Your Interest ~

Interested?! I’d love to hear from you!

Submit your interest here and i’ll be in touch to arrange a call…